JetBlue launches new livery with first-ever refresh

June 14, 2023

2 min read

JetBlue launches 1st livery refresh

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Sign up for our daily newsletter

JetBlue is getting a makeover.

The New York-based carrier unveiled plans for its first standard livery refresh. It has a new blue paint job adorning the entire aircraft body and features patterned tail fins.

Want more airline-specific news? Sign up for TPG’s free biweekly Aviation newsletter.

An Airbus A321 (registered N982JB) that includes JetBlue’s Mint business class is the first aircraft to receive the new paint job, and it will go into service on Thursday, June 15. JetBlue plans to repaint all its existing aircraft, minus ones with special liveries.


“The new livery helps us stand out among a sky of legacy carriers and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service,” Jayne O’Brien, JetBlue’s head of marketing and loyalty, said.

The makeover is a marked contrast to JetBlue’s current livery, which has a simpler white body with a blue tail fin. The New York-based carrier said it wanted its newer and more colorful livery to reflect its role as an “industry-disrupting brand.”

The Airbus A321 aircraft (that will be the first to receive the new design) will include a mint-and-white tail fin pattern to indicate that it includes the Mint cabin class. Other aircraft will have other patterns and accent colors as part of the redesign.

Related reading:

Featured image by JETBLUE

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Popular this month

Will a government shutdown affect air travel? The answer is complicated
15 Best Cafes and Coffee Shops in Tampa in 2023
Get 25% off the base fare on all Breeze routes for travel this fall and winter
Best Arctic cruise ships: 17 stylish expedition vessels to see ice and polar bears
6 valuable domestic award chart sweet spots - The Points Guy
Here's how Delta SkyMiles members can get Alaska Airlines elite status
$5 bet on a WWII bomber now a $6 million challenge
7 Best Travel Routers for Digital Nomads in 2023
Royal Caribbean's Central Park: Cruise with live plants
This page does not exist.